WHO WE ARE

SELDN is a streetwear project built from questions, contradictions, and a deep love of things that mean something.

We make printed tees and hoodies that speak plainly (or not so plainly), stitched with thoughts that don’t usually make it past the group chat. We also make one-of-a-kind pieces from old garments and fabric; taken apart, reworked, and into something new. A slow process in a fast world. We think that matters.

We’re not here to pretend a hoodie can change the world. But what you wear does say something. Something about where you’ve been, what you stand for, what kind of future you’re imagining. Might as well make it a captivating read.

Some of our pieces are mass made blanks, printed with care while our upcycled one of a kind items are stitched from salvaged stories. Either way, we care more about meaning than margins. We’re not fast fashion. We’re not luxury. We’re something in between. Call it everyday wear for people who give a sh*t.

We value community over clout.

Honesty over polish.

Wit, warmth, and wearing your values on your literal sleeve.

Our aesthetic? Unpolished. Unbothered. Unapologetically thoughtful.

SELDN isn’t about trends.

It’s about truths.

Soft fabric, sharp ideas.

A quiet refusal to shut up.

A wearable nudge toward thinking, laughing, noticing.

We’re not selling an identity.

You’ve already got one.

We’re just giving you something to wear while you live it.

SELDN

Clothes for the quietly radical.