KEEPING LIFE BEAUTIFUL

Behind every moment of beauty is the mess that made it. It’s never effortless but shaped through pressure, persistence, and imperfection. Keeping Life Beautiful is a capsule collection that reflects that truth with oversized silhouettes, clean details, and quiet defiance. Designed in London, it reflects the calm after chaos, the grace in the effort; made for those who move through the world with purpose, even when it’s messy.

Front

Keeping Life Beautiful Oversized Tee White

£35

Front

Keeping Life Beautiful Oversized Tee White Pale Pink

£35

Front

SELDN Oversized Hoodie

£75

Front

SELDN Crew Neck Jumper

£60

Front

SELDN Embroidered Twin Handle Roll-Top Backpack

£50

Front

SELDN Fisherman Beanie

£25

Front

SELDN Ultimate 5-Panel Cap

£25